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When looking at a Facebook Page Insight, the statistics such as Page Likes, engagement and post reach might draw your attention. As a result, you will end up forgetting about your primary goal, which should be turning people into customers.

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When looking at a Facebook Page Insight, the statistics such as Page Likes, engagement and post reach might draw your attention. As a result, you will end up forgetting about your primary goal, which should be turning people into customers.

If you own a business, one of the primary goals you are driven by is to get more customers and retain the existing ones. And guess what? One of the best ways to do this is by using social media.

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If you own a business, one of the primary goals you are driven by is to get more customers and retain the existing ones. And guess what? One of the best ways to do this is by using social media.