Account Manager, Marketing & Communications

Contract Type
Advertising & Marketing
George Town
Salary & Benefits
Date Posted
Expiry Date
The incumbent will participate in strategic planning, consulting, and execution of product marketing campaigns, communications, and promotions to meet the business objectives of a portfolio of departments.


Your responsibilities will include:

  • managing, developing and implementing marketing plans to support marketing-related initiatives for the assigned portfolio
  • participating in the development and execution of all required marketing and materials for departments, with an emphasis on maintaining and developing the Bank’s brand while ensuring consistent high quality of promotional messages
  • working with the VP marcom, advertising agency and Group marketing colleagues to execute marketing plans and share ideas and solutions
  • managing the introduction of new products and services, coordinating vendors, suppliers and internal employees
  • working closely with Group Corporate Communications on comprehensive internal and external communications
  • working closely with business line management to develop advertising schedules and budget to create synergy between product promotion, business cycle and sales goals
  • organising events (relevant to products promotions, client initiatives, internal and community events, new product launches or presentations)
  • maintaining, tracking, and reconciling spend against the annual budget for the marketing and communication department and wider portfolio


About the team

The Marketing and Communications team manages both internal and external communications, keeping numerous audiences up-to-date through traditional and digital channels. It plays an integral role in providing direction and support for the promotion of the Bank’s products, services and community activities including sponsorships, advertising, events, media and community relations, and management of the Bank’s website and social media.


Your qualifications and skills include:

  • bachelor’s degree in Marketing, Communications or another relevant discipline
  • five years’ relevant experience in a marketing / advertising environment
  • demonstrated experience in market research and analysis, financial planning, profit planning and budget analysis, and creating marketing, communications, and event strategies and tactics
  • proven ability to work to deadlines and prioritise tasks
  • superior written and spoken communications skills
  • superior customer service skills, including problem solving and follow through skills
  • excellent organisational skills
  • proficiency in Microsoft Office Suite; advanced skills in MS Excel would be an asset
  • solid understanding of Branding and how to interpret corporate guidelines
  • ability to work on own initiative in a team-oriented environment with minimal supervision
  • willingness to work within a collaborative environment where group decisions are customary


Why Butterfield?

With more than 1,300 financial services professionals across 10 international jurisdictions, the Butterfield experience is enhanced by robust learning and development opportunities, comprehensive benefits, and preferred rates on a variety of proprietary financial services. Guided by our core values—approachable, collaborative, empowered and impactful—we provide a respectful environment where the diversity of our employees and the talents and experiences they bring are celebrated and valued. With a 160-year tradition of service excellence, we empower individuals to achieve their goals and make a positive impact on our business, our clients and our communities.

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