Export Sales Executive

Windward and Leeward Brewery Limited
Contract Type
Advertising & Marketing, Sales and Business Development
St. Lucia
Competitive Salary
Date Posted
Expiry Date
This key position is responsible for development of the assigned WLBL portfolio (beer, malt, CSD and Energy) in key selected markets throughout CARICOM providing support in creating a new Route To Market or reinforcing the existing one.




  • Development of Brand Plans in conjunction with America’s Export Manager and Commercial Director.
  • Brand Plan activation per market and key selected accounts.
  • Coaching and guiding distributors on implementing of respective plans.
  • Effective execution of channel activation initiatives, visibility materials, etc.



  • Route To Market definition and provision of support in development.
  • Distributor management including negotiating and communicating new launches.
  • Lead and communicate with stakeholders on brand positioning, skus, pricing, etc.
  • Focus on Sales Execution in the targeted channels and agreed outlets per market with America’s Export Manager and distributors.
  • Analyse new and existing distributors and make recommendations.



  • Development and maintenance of professional business relationships with all stakeholders.
  • Scheduled visits to be agreed with America’s Export Manager with a minimum of one (1) visit per month with pre-determined objectives for each visit



  • Input into development of Pricing strategy by territory and brand.



  • Collaborate and communicate with all key internal parties to ensure success.
  • Collaborate and communicate with agreed external stakeholder.
  • Build and maintain strong distributor relationships.



  • At minimum a Bachelor’s Degree in Business Administration or Marketing. A Masters in Business Administration would be an asset.
  • A proven track record in Trade Marketing at a supervisory level or as Sales or Brand Manager.
  • Fluent in English, ability to speak Spanish would be an asset.
  • Excellent oral and written communication skills.
  • Negotiation and Presentation Skills.


A HEINEKEN career offers the opportunity for your development both regionally and internationally as you become part of a highly skilled professional community.


Interested applicants should apply submitting up to date CV’s with certified copies of relevant qualifications and three listed references.


Deadline for Submission is Friday August 23rd 2019

Please note that only suitable applications will be acknowledged.


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