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Marketing Officer

Date Posted
12th July 2017
Reference
VAC-26322
Sector
Advertising & Marketing
Job Type
Permanent
Location
Georgetown
Salary
Not Disclosed

Job Summary

Applications are invited from suitably qualified persons to fill the post of Marketing Officer.

Job Description

Key Job Responsibilities:

  • Contribute in the implementation of marketing strategies.
  • Create Marketing Plans geared toward end users for each key product within portfolio, in line with corporate Strategy, targets and within budget.
  • Collaborate with the advertising agency to develop new ideas for reaching end user markets using all available media.
  • Organize and attend marketing activities or events to raise brand awareness.
  • Collaborate with advertising agency, Plan advertising and promotional campaigns for products or services through a variety mediums (social, print etc).
  • Liaise with stakeholders and vendors to promote success of activities and enhance the bank’s public relation efforts and brand image.
  • See all marketing ventures through to completion and evaluate their success using various metrics.
  • Prepare content for the publication of marketing material and oversee distribution.
  • Collaborate with department and branch managers in preparing marketing budgets and monitoring expenses.
  • Perform market research to assess viability of potential new products and to identify opportunities for promotion and growth.

Required Education/Skills:

  • B.Sc/BA in Marketing and a minimum of three (3) years of experience in this field or similar role or
  • Diploma in Marketing from a recognized University and minimum of five (5) years of experience in this field or similar role.
  • Related experience in a Banking or Financial institution would be an asset.

 

KEY COMPETENCIES:

  • Good understanding of market research techniques.
  • Sound understanding of the principles of marketing and good project management skills.
  • Outstanding communication, multi-tasking and interpersonal abilities.
  • Results driven – strive to make a difference; enjoys a challenge and has the ability to work under pressure towards the achievement objectives.
  • A team player with a customer-oriented approach.

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