The Caribbean's Premier Career Network
Job SummaryThe Sales Manager is responsible for profitability in both new & used vehicle departments and for customer retention. Effectively manages sales team, have knowledge of the market, in-depth understanding of sales departments’ financial data.
- Creating the annual dealership sales forecasts by estimating total vehicle sales, gross and operating profits as well as expenses for the new-and-used sales departments.
- Meeting with all sales managers/ Sales Consultants to plan and implement objectives for achieving sales and gross profits.
- Hiring and monitoring the performance of the sales consultants, holding weekly sales meetings and conducting sales training.
- Overseeing standards for displaying and merchandising both new and used vehicles as well as reviewing and initialing all promotions before they are finalized.
- Coordinating the appropriate supply of new and used vehicles and ordering/acquiring vehicle inventory accordingly.
- Meeting monthly with the dealership’s general manager to review forecasts and profits for each department.
- Working directly with the general manager on making recommendations on both short and long-range advertising plans, sales promotions, staffing needs, lease promotions and compensation plans.
- Attending to customer complaints, ensuring that a high level of customer satisfaction is obtained.
- Auditing all appraisals of trade-in vehicles.
- Issuing all demonstration vehicles and ensuring that appropriate dealership records are maintained.
- The sales manager is expected to uphold the higjest standards in every aspect of the job.
It is recommended that sales managers have at least two years in a dealership sales environment. Additionally, sales managers need to be comfortable managing multiple departments and people.
Managers are required to maintain the profitability of their department while controlling expenses and maintaining customer satisfaction.
Managers are required to not only understand and keep abreast of the federal, state, and local regulations that affect their operations, but must also comply with these regulations.
Management personnel require strong communication skills to deal with customers, employees and vendors, as they represent the dealership.
People working within the automotive retail industry often have to work extended hours, evenings and weekends to achieve their goals.
A valid state sales license is often required.