The Caribbean's Premier Career Network
Job SummaryThe Sales Manager is responsible for profitability in both new & used vehicle departments and for customer retention. Effectively manages sales team, have knowledge of the market, in-depth understanding of sales departments’ financial data.
- Creating the annual dealership sales forecasts by estimating total vehicle sales, gross and operating profits as well as expenses for the new-and-used sales departments.
- Meeting with all sales managers/ Sales Consultants to plan and implement objectives for achieving sales and gross profits.
- Hiring and monitoring the performance of the sales consultants, holding weekly sales meetings and conducting sales training.
- Overseeing standards for displaying and merchandising both new and used vehicles as well as reviewing and initialing all promotions before they are finalized.
- Coordinating the appropriate supply of new and used vehicles and ordering/acquiring vehicle inventory accordingly.
- Meeting monthly with the dealership’s general manager to review forecasts and profits for each department.
- Working directly with the general manager on making recommendations on both short and long-range advertising plans, sales promotions, staffing needs, lease promotions and compensation plans.
- Attending to customer complaints, ensuring that a high level of customer satisfaction is obtained.
- Auditing all appraisals of trade-in vehicles.
- Issuing all demonstration vehicles and ensuring that appropriate dealership records are maintained.
- The sales manager is expected to uphold the higjest standards in every aspect of the job.
- It is recommended that sales managers have at least two years in a dealership sales environment. Additionally, sales managers need to be comfortable managing multiple departments and people.
- Managers are required to maintain the profitability of their department while controlling expenses and maintaining customer satisfaction.
- Managers are required to not only understand and keep abreast of the federal, state, and local regulations that affect their operations, but must also comply with these regulations.
- Management personnel require strong communication skills to deal with customers, employees and vendors, as they represent the dealership.
- People working within the automotive retail industry often have to work extended hours, evenings and weekends to achieve their goals.
- A valid state sales license is often required.