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Senior Manager, Marketing

Date Posted
9th August 2017
Reference
VAC-26563
Sector
Advertising & Marketing
Job Type
Permanent
Location
Bermuda
Salary
Not Disclosed

Job Summary

HSBC Bank Bermuda Limited is seeking a Senior Manager, Marketing who is responsible for delivery of the Global Marketing strategy for the Retail Banking Wealth Management (RBWM) business.

Job Description

Major responsibilities

  • Drive Marketing campaigns and support the RBWM business to achieve set revenue targets 
  • Ensure that the agreed global marketing model, structure, governance and controls are implemented in market 
  • Provide clear direction and guidance on the requirements for execution and measurement of campaigns and communicationinitiatives to support business objectives 
  • Plan and agree the local Marketing budget with regional leadership to ensure overall business objectives are achieved within allocated budget 
  • Oversee management of the overall brand, Manage the bank’s brand sponsorships in alignment with global and local strategies, building brand equity 


Minimum qualifications

  • Preferably a Bachelor’s degree in business, marketing, finance and/or related field, or equivalent experience 
  • Minimum of five years proven and progressive marketing related experience or equivalent 
  • Minimum of five years management experience or equivalent 
  • Proven organizational, strategic thinking, decision-making and managerial skills 
  • Knowledge of the products offered in the financial services industry, as well as laws and regulations affecting their delivery 
  • Proficiency with personal computers as well as pertinent mainframe software 
  • A thorough understanding of the local community, culture and customer segments 

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