This is a senior leadership role for a commercially focused marketing professional who can build brand equity, deepen customer relationships, and deliver measurable results in the Caribbean banking environment.
PILLAR 01
Product Management
Lead go-to-market strategy for all banking products — deposits, lending, cards, digital and insurance — across the full product lifecycle from design to discontinuation.
PILLAR 02
Brand & Corporate Communications
Own and evolve the ACB Caribbean brand. Lead advertising, media, PR, sponsorships, and all corporate communications — protecting and building brand equity across every touchpoint.
PILLAR 03
Market Intelligence & Data Analytics
Build and govern a rigorous intelligence capability — customer research, competitive analysis, regulatory monitoring, and campaign analytics — to drive evidence-based decisions.
PILLAR 04
Customer Segmentation & Sales Enablement
Own the customer segmentation framework and equip the sales and distribution network with tools, campaigns, and collateral to acquire, grow, and retain customer relationships.
PILLAR 05
Marketing Administration
Manage the marketing budget, governance framework, procurement, marketing calendar, team performance, and all operational reporting — ensuring the function operates with the discipline required in a regulated financial institution.
WHAT YOU BRING
WHAT WE OFFER
KEY COMPETENCIES
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