Manager, Onboard Marketing

Key Responsibilities

• Lead Onboard Marketing Execution: Drive the implementation of marketing and communication strategies that elevate the guest experience and ensure brand consistency across all touchpoints.
• Oversee Guest Communications: Manage all guest-facing messaging, ensuring alignment with brand standards and regulatory requirements. Partner with shoreside teams to develop and approve timely, relevant content.
• Manage Digital & Print Channels: Oversee content across digital platforms—including onboard TV, signage, the Navigator app, and push notifications—as well as printed materials. Lead print shop operations, including team management, budgeting, and inventory control.
• Ensure Signage & Collateral Accuracy: Maintain the quality and brand compliance of all onboard signage and printed collateral, coordinating updates and replacements as needed.
• Support Voyage Planning: Input and validate voyage schedules and onboard events to ensure timely and accurate guest communications.
• Train and Guide Teams: Provide training on marketing tools and ensure compliance with communication standards, including credit card program guidelines.
• Execute Strategic Initiatives: Serve as the onboard lead for marketing, public relations, and partnership initiatives—managing asset delivery, messaging rollout, and team coordination.
• Capture and Curate Content: Coordinate content capture for marketing and PR use, ensuring quality and legal compliance.
• Engage with Guests: Represent the brand at select guest events and receptions as part of the hotel officer team.

Qualifications & Experience:

• We’re looking for a motivated marketing professional who thrives in a dynamic, guest-focused environment. The ideal candidate will bring a blend of creativity, operational know-how, and attention to detail to help deliver a consistent and engaging onboard experience.

Education & Experience:

• Bachelor’s degree in Marketing or a related field – A strong foundation in marketing principles is essential for developing and executing effective onboard strategies and managing guest communications.
• 2+ years of experience in marketing, business management, or sales – This experience supports your ability to oversee print shop operations, manage cost centers, and ensure efficient resource use.

Knowledge, Skills & Abilities:

• Proficiency in Microsoft Office (PowerPoint, Word, Excel) and publishing tools such as Publisher or InDesign – These tools are key for producing daily programs, revenue inserts, and other printed materials using approved templates.
• Excellent written and verbal communication skills – You’ll be responsible for reviewing and approving all guest-facing communications, ensuring they reflect our brand voice and meet quality standards.
• Strong attention to detail and accuracy – Critical for maintaining the integrity of all communication materials and ensuring signage is up-to-date and compliant.

Physical Demands:

• While this role is primarily sedentary and involves extended periods of desk-based work, it is essential to maintain a level of physical fitness appropriate for a shipboard environment. Candidates must be able to:
• Bend, climb, and perform repetitive motions
• Lift heavy items on a recurring basis
• Work varied shifts, averaging up to 12 hours per day, every day while on board
• These requirements are in place to ensure the safety and well-being of both our team members and guests.