Marketing Officer

KEY RESPONSIBILITY AREAS

• Recommends revised/new products, services and opportunities; 
• Coordinates the development, launch and distribution of new products and services;
• Participates in the revision of existing products and services to improve branding, promotion and distribution; 
• Develops marketing strategies for products and services aligned to the strategic direction and objectives of the Agency; 
• Participates in the development of the Agency’s marketing strategy. 
• Monitors, evaluates and reports on the effectiveness of marketing strategies, campaigns and activities. 
• Establishes marketing objectives by creating marketing plans and targets in support of the Agency’s objectives and revenue targets. 
• Assists with developing pricing strategies to maximize the Agency’s revenue potential.
• Participates in project design and planning to ensure alignment with sales and revenue forecasting 
• Participates in production planning to ensure adequacy to meet supply and revenue targets 
• Assists with surveying consumer needs and trends to inform products and services development. 
• Develops and oversees production of marketing materials created by the Agency;
• Develop and implements marketing plans and programmes for the Agency’s existing and new products and services. 
• Collects and provides competitive information such as pricing and promotional activities.
• Liaises with representatives at the Agency’s sales points and provide updates as required.
• Contributes to the preparation and implementation of the Branch and Division’s strategic and operational plans and budget; 
• Participates in planning and implementation of special projects undertaken by the Agency/Branch/Division; 
• Establishes and maintains effective relationships with marketing and sales professionals;
• Keeps abreast of trends in marketing and recommends their adoption/application where appropriate to enhance effectiveness; 
• Participates in the implementation of strategies to promote the Agency’s brand
• Assists with coordination and execution of the Agency’s participation in exhibitions and other events; 
• Contributes to the development of relevant operating procedures and guidelines within the Agency. 
• Participates in relevant staff training as required; 
• Prepares and submits special and periodic (monthly, quarterly, and annual) analytical reports to the Head of Branch; 
• Demonstrates/upholds the Agency’s core values in personal and professional behaviours;
• Represents the Organisation at local and regional meetings, conferences, community projects and other functions as required. 
• Assists in the implementation of marketing activities in the National Forest Management and Conservation Plan 
• Develops and monitors social media content and campaigns for the Agency’s products and services. 

REQUIRED COMPETENCIES

The post-holder must be/demonstrate: 

• Target Driven; 
• Team player; 
• Initiative, ingenuity, creativity and innovation; 
• Strong interpersonal and customer orientation skills; 
• Knowledge of graphic design 
• Excellent communication, marketing and sales skills; 
• Excellent research and analytical skills; 
• Good knowledge of the operations of the Agency 
• Excellent written and verbal communication skills; 
• Good presentation skills; 
• Good time management skills; 
• Good judgment, decision making and problem-solving skills; 
• Excellent planning and coordinating skills; 
• Ability to build strange and effective partnerships; 
• Proficiency in relevant computer applications and systems.

MINIMUM REQUIRED QUALIFICATION AND EXPERIENCE

• First Degree in Marketing, Business Administration, Management Studies, or related disciplines. 
• Training/Certification in Sales is an asset 
• Training/Certification in Customer Service. 
• Training/ experience in graphic design would be an asset 
• Three (3) years’ of related experience 

OR 

• Associate Degree or Diploma in Marketing, Business Administration, Management Studies, or related disciplines or related area 
• Training/Certification in Sales is an asset 
• Training/Certification in Customer Service. 
• Training/ experience in graphic design would be an asset 
• Minimum of five (5) years’ related experience 

OR 

• Any equivalent combination of qualification and experience; 

SPECIAL CONDITIONS ASSOCIATED WITH THE JOB

• Normal office environment; 
• Island-wide travel; 
• Occasional forest environments with rugged terrain. 

AUTHORITY

The incumbent is authorized to: 

• Recommend guidelines/standards for selling products and services; 
• Authorise discounts and waivers to agreed limits; 
• Recommends resolutions to customer related complaints; 
• Incur expenses within agreed limits.

We thank all persons who express an interest; however, only short-listed applicants will be contacted.