Social Media Specialist (MCG/IE 4)

JOB PURPOSE

Reporting to the Manager Public Relations and Communication, the Social Media Specialist is responsible for implementing and maintaining public relations and communication programmes designed to create and maintain a favorable image of the Ministry internally and externally through the use of the online and social media platforms.

KEY OUTPUT

• Online and Social Media strategies implemented.
• Information for website/Social Media platforms provided and updated.
• Online and Social Media Plan Completed
• Individual Work plan prepared.
• Interviews coordinated.
• Special/Annual/Monthly reports prepared.
• Meetings Attended

KEY RESPONSIBILITY AREAS:

Administrative Responsibility

• Participates in meetings, seminars, workshops and conferences as required.
• Develops Individual Work plan.
• Resides on and participates in relevant Committees as required.
• Prepares requested reports as requested.

Technical/Professional

• Promotes the Ministry through its online and social media platforms and provides report on promotional activities including analytics
• Develops and implements the MOHW's online and social media strategy by:
• Examining content for and monitors interactions with the public via social media
• Monitoring range of social media accounts, simultaneously
• Helping to grow social reach, engagement, and referral traffic
• Driving engagement and conversations to influence behavior change
• Monitoring effective benchmarks (best practices) for measuring the impact of social media campaigns
• Coordinates the production of promotional videos, photographs, and multimedia publication for the Ministry.
• Organizes online and social media coverage for special events such as open days, visits, exhibitions, World Days and functions
• Contributes to the development of organizational documents such as operational plans, budgets etc. and producing the final booklet.
• Provides support to the Manager & Director, Public Relations & Communication in responding to enquiries from the public, media and other organizations.
• Researches and keeps abreast of current trends regarding online and social media strategies.
• Assists in developing and implementing strategies for the Ministry's brand inclusive of its agencies, department and divisions.
• Liaises with respective officers to coordinate communication with internal stakeholders.

Other Responsibilities

• The incumbent may, from time to time, be assigned duties not specifically outlined within the job description but within the capacity, qualifications and experience normally expected from a person occupying this position.

PERFORMANCE STANDARDS

• Online and Social media strategies are developed and implemented within the agreed timeframe
• Social Media platforms updated within agreed timeframes
• Website information provided according to agreed schedule
• Individual Work plan prepared within agreed timeline.
• Special/Annual/Monthly reports prepared and submitted within the established timeframes
• Individual work plan developed and submitted within the agreed

MINIMUM REQUIRED EDUCATION AND EXPERIENCE

• First Degree in Integrated Marketing Communication, Digital Marketing, Communications or related field from a recognized tertiary institution
• Three (3) years' experience in communications, social media content development, and brand awareness initiatives.

The Ministry of Health & Wellness thanks all applicants for their interest; however, please note that only shortlisted candidates will be contacted.