JOB PURPOSE
Reporting to the Director, Communications and Public Relations, and working closely with other key persons in the Unit, the incumbent is responsible for creating and maintaining the presence and public interaction of the Ministry of Industry, Investment and Commerce (MIIC) on social media and other online platforms; and managing the technical maintenance, design and content of the MIIC’s Website as dynamic, integral and active communication platforms to enhance the overall communication and public reach of the MIIC.
KEY OUTPUTS (Results, Deliverables)
- Website is in place, functional and updated;
- Relevant multi-media elements are in place and updated regularly on the OM website.
- Social Media and Online communication procedures documented.
- Communication staff trained in updating the website.
- Effective online promotion of OPM’s image consistent with its strategic direction and government policies and procedures.
- Appropriate procedures, systems, operating guidelines and service delivery standards for maintaining and updating the website are established.
- Operational Plan, Work Plan and Budget prepared for the Social Media Unit.
- Results and recommendations arising from information sharing and handling of online feedback.
- High quality advice and support provided to the Director, Communications Public Affairs and other Unit staff to facilitate effective decision-making.
- Competent, trained and motivated staff in place in the Social Media Unit.
- Progress reports on performance prepared and submitted/circulated.
- Events attended to ensure online/social media promotions and communication.
- Risk Management Profile for Unit prepared.
- Customer Service standards are developed and maintained.
KEY RESPONSIBILITIES (Activities, Tasks)
Management/Administrative
- Develops and monitors the implementation of the Unit’s Operational Plan.
- Provides input to the Unit’s Strategic Plan and Annual Budget.
- Develops/reviews and implements operational systems and procedures to guide the activities of the Unit.
- Establishes and maintains systems/programmes to foster a culture of “service and team work” within the Unit
- Prepares and submits activity/performance and other reports as requested and/or required.
- Provides guidance/advice to the Permanent Secretary and Director, Communications and Public Relations on matters relating to the assigned area(s) of responsibility.
- Provide adequate supervision/guidance to Social Media Unit staff.
- Attend meetings within the Unit, within MIIC and externally in relation to Online, Social Media Communication and Website.
- Maintains regular contact the Jamaica Information Service on the management and maintenance of the website.
Technical/Professional
- Maintains the structure of website (extranet, intranet and internet versions) for optimal performance.
- Undertakes the analysis of requirements, design, development and maintenance of agreed Websites appropriate for the best communication of the MIIC/ the Unit, using XHTML, JAVA Script and other similar programming languages.
- Ensures the timeliness, usefulness, accuracy, and completeness of all information provided for the website(s).
- Liaises with other team members, as necessary, for the gathering of information to be posted to the website(s) and other online/social media.
- Provides excellent customer service to all levels of users and encourages timeliness and accuracy of web page information and the resolution of problems.
- Represents the Social Media/Online Unit internally and externally as is required, and attends meetings.
- Ensures a user friendly online communication environment by providing the relevant menus, features, and creation of icons as is appropriate.
- Secures the MIIC’s Website and social media accounts from hackers and viruses.
- Determines appropriate compression techniques, resolutions, sizes, colors maps and depths to ensure that images are delivered to the viewer at sufficiently high speed and quality.
- Checks for website malfunctions, diagnoses, and fixes them.
- Ensures that all Webmaster mail receives timely responses or are dispatched to relevant personnel in a timely manner.
- Adapts to a changing scene with sometimes conflicting priorities; assesses new standards, technologies and trends, and formulates strategies and plans for enhancing the website.
- Establishes virtual directories and virtual servers as required.
- Establishes and maintains maximum/optimal communication exposure and engagement of the Minister and the MIIC with the public on all online and social media platforms including, but not limited to: Facebook, Twitter, Youtube, Instagram, Pinterest, Internet forums, blogs, Email marketing, etc
- Develops reliable method(s) for online/social media monitoring/information mining to track mentions of the Minister, MIIC and Government of Jamaica and advises Director of Communication and other relevant persons/organisations.
Supervisory
- Manages the welfare and development of Unit staff, through the preparation of performance appraisals and recommendation of required training and development programmes.
- Monitors performance against agreed targets, priorities and competencies, and takes necessary action.
- Provides guidance and support to staff through coaching, mentoring and training.
- Ensures that staff members are aware of, and adhere to, the policies, procedures, and regulations which affect the Unit.
- Participates in the recruitment of staff for the Unit.
- Approves vacation leave for Unit staff in keeping with established human resource policies.
- Recommends/administers disciplinary actions in keeping with established human resource policies.
Other Responsibilities
- Any other duty that may be assigned by the Director, Communications and Public Relations, from time to time.
- Guides the delivery of the Unit’s customer service processes.
PERFORMANCE STANDARDS (How Success Will Be Measured)
- Operational Plans are developed and implemented within established guidelines and timeframes.
- Policies and procedures of the Unit are documented, current, implemented, and support the achievement of the MIICs’ mission, goals and objectives.
- Effective maintenance and dynamic updating of the MIIC’s Website.
- Sound and timely advice is provided.
- MIIC’s Website meets/satisfies customer need.
- Website is in place, is functional and updated daily and/or several times a day.
- Relevant multi-media elements are in place and updated regularly on the MIIC website.
- Monitoring mechanisms are effective.
- Development and welfare of employees in the Unit are adequately addressed.
- Established deadlines and targets are consistently met.
- Customers’ dissatisfaction reduced and is at acceptable level.
- Assistance provided in the development of Corporate and Unit Operational Plans to support the MIIC's Vision, Mission, and priority programmes.
- Activities of the Unit are managed within established budget.
- Reports/correspondence/information provided are accurate and presented within agreed/established timeframe and quality standard.
- Information relevant to staff in the Unit is communicated in a timely and effective manner.
- Confidentiality, integrity and professionalism are displayed in the execution of duties and personal conduct.
- Maximum/optimal communication exposure and engagement of the Minister and the MIIC with the public is maintained on all online and social media platforms including, but not limited to: Facebook, Twitter, Youtube, Instagram, Pinterest, Internet forums, blogs, Email marketing, etc.
- Reliable method are established and maintained for online/social media monitoring/information mining to track mentions of the Minister/MIIC and advise Director of Communication and other relevant persons/organizations.
COMPETENCIES
- Ability to design and maintain creative, dynamic websites.
- Ability to design programmes, write and effectively communicate with the online, print and electronic media as well as the public.
- Excellent knowledge of social media platforms and social media communication/marketing tools.
- Proven skills, knowledge for managing social media communication.
- Excellent written, verbal and design communication skills.
- Understanding of information technology tools and techniques.
- Creative ability in preparing designs.
- Good interpersonal relationship.
- Keeps abreast of current technological trends.
- Proficiency in utilizing existing and/or new technologies.
- A thorough understanding of ICT policies.
- Adept in the use of the computer and relevant applications.
- Sound personal and professional integrity.
- Strong customer orientation skills.
- Well developed human resource management skills.
- Knowledge of Government policies and procedures.
- Goal-driven and results-oriented individual with a strong commitment to the public interest.
- Well-organized, flexible, creative, able to work under pressure, and can multi-task effectively.
- Good planning, judgment and decision-making skills.
- Wide knowledge of global influences and trends in the communications domain.
- Good understanding of Risk Management.
- Good leadership, and management skills.
- Ability to provide quality information and work output with minimal instruction and supervision.
- Ability to build and use formal and informal networks to achieve results.
- Ability to think and act strategically across a wide range of functions.
- Demonstrates sound personal and professional integrity, reflecting high ethical and moral values.
- Excellent time management skills.
- Demonstrated skills in staff supervision, coaching, team building and motivation of staff.
MINIMUM REQUIRED EDUCATION AND EXPERIENCE
- First Degree or Diploma in Computer Studies, Information Technology, Media and Communication or other liberal arts or social sciences discipline from an accredited tertiary institution.
- Training in Customer Service and exposure to the fundamentals, principles and techniques in Communication or Public Relations.
- Three to five (3-5) years experience at the middle level in website management, social media marketing, including working in government and in an organisation of similar size and complexity.
SPECIAL CONDITIONS ASSOCIATED WITH JOB
- Required to work beyond normal working hours and on weekends routinely.
- Must be able to work under pressure and with minimum supervision.
- Required to possess maturity, professionalism and relevant equipment to produce deliverables of the job including attendance at all required meetings, supervising staff while being based off-site and operating remotely from time to time.
AUTHORITY TO:
- Recommend equipment and relevant material for the Unit.
- Guide and direct staff supervised.
- Make decisions on the day-to-day operations of the unit.
- Recommend leave and disciplinary actions for staff supervised
- Sign correspondence.
WORKING CONDITION
