Digital Marketing Officer

Key Responsibilities

• Develop, design, and publish engaging digital content (graphics, videos, and written posts) across BNT’s social media platforms including Facebook, Instagram, LinkedIn, Youtube, and TikTok.
• Capture and edit photographs and short videos from national park events, projects, and outreach activities.
• Ensure that all digital content aligns with the organization’s visual identity and communication standards.
• Update and maintain website content through WordPress, ensuring timely posting of news articles, events, and press releases.
• Support the integration of multimedia content such as videos, images, and downloadable materials.
• Assist with SEO and accessibility improvements to enhance online visibility.
• Support digital campaigns including corporate fundraising, membership drives, and park promotions.
• Monitor and respond to online messages, comments, and engagement queries in a timely, professional manner.
• Assist with the creation and scheduling of e-newsletters and digital fundraising initiatives.
• Track, analyze, and report on social media and website performance using tools such as Meta Insights and Google Analytics.
• Provide monthly summaries of key metrics to support data-driven decision-making.
• Work closely with the Education and Development teams support events, campaigns, and education outreach.
• Assist in content collection and coordination with Family Island park staff.
• Contribute to special projects and multimedia campaigns as assigned.

Qualifications & Skills

• Bachelor’s degree in digital media, communication, marketing, graphic design, or a related field.
• 2-3 years of professional experience in digital communications, content creation, or marketing.
• Proficiency in WordPress, Canva, and familiarity with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
• Excellent written and visual communication skills.
• Strong understanding of social media platforms, content scheduling and audience engagement.
• Analytical mindset with basic knowledge of digital performance metrics.
• Highly organized, self-motivated, and detail oriented.
• Experience with photography, videography, and content editing.
• Understanding of Bahamian environmental issues, national parks, and cultural heritage.
• Previous work experience in a non-profit or conservation organization.